Tuesday, May 6, 2014

Even Lady Liberty (or one of her stand ins) will lift up a Anna / Dr Pepper Can  in celebration of the soon to be Mississippi State graduate and the most original soft drink ever.

Dr Pepper...So Misunderstood

This marketing campaign for Dr Pepper played upon the product's relative ambiguity as the cola wars began to heat up in the late 1960s.   A classic Dr Pepper advertisement from the early 1970s featured New York City actor Burt Young, who is best known as the brother-in-law in Rocky.  Young as "Paulie" earned a best supporting actor Oscar nomination for the role.

http://youtu.be/nZVTCmXJXn8

Below are a couple of more commercials from this marketing era.

http://youtu.be/iYc5t7VAGJ4

http://youtu.be/84TwFWtRueQ

We finish with the complete recording of the jingle which will have you singing the tune for the rest of the day.

http://youtu.be/4Brbh1nI2ZQ