Photo Credit: D. Trundle
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To promote the low calorie Dr Pepper 10, the "Mountain Man" ad campaign was launched and targeted the weight-watching male demographic. The ads, first airing in 2011, hark back to a classic commercial (Hamm's Beer) and TV show (Grizzly Adams) from the 1970s featuring a bearded outdoorsman and his pet bear. A compilation of these ads follows below.http://youtu.be/a7Dcoer2oxA